199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie

Published: Nov. 24, 2021, 11 a.m.

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Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! \\U0001f3a7Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] \\U0001f92f\\U0001f970\\U0001f44f!!! Hear this incredible story from Aimee who describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world\\U0001f929

Episode Highlights

  • Aimee\\u2019s story and journey to where she is today (2:55)
  • Amy\\u2019s role as a donor relations professional (10:00)
  • Examples of projects that Amy\\u2019s team has done to make every donor feel like a major gift donor (12:50)
  • How they sent 35,000 personalized messages to donors during the pandemic through ThankView (17:30)
  • The impact of this campaign and the power of gratitude (27:00)
  • A powerful moment of philanthropy in Aimee\\u2019s life (36:00)
  • Aimee\\u2019s One Good Thing: In every opportunity, find a way to empower people. (40:00)


For more information and episode details visit: www.weareforgood.com/episode/199

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