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Meet Christina. This digital expert works with all types of nonprofit clients from multi-million dollar organizations to small-but-mighty volunteer-led teams. She\\u2019s passionate about empowering nonprofits to step into their expertise, be bold and find their unique voice and audience online. Today, she\\u2019s our social media handler and talking through setting goals, tracking metrics, finding your unique digital voice and measuring your success. If you\\u2019ve ever had a leader say, \\u201chow do we track our social media metrics?\\u201d then this is your episode.

Episode Highlights

• Christina\\u2019s story and journey to where she is today (2:30)
• Where to start: setting your mindset around your social media (6:00)
• Building a digital soul (10:30)
• Email lists and voice style guides (14:00)
• Common mistakes made by organizations with their social media (16:30)
• Loaded captions and scroll-stopping content (18:00)
• Maximizing Canva (24:00)
• A powerful moment of philanthropy in Christina\\u2019s life (29:00)
• Christina\\u2019s One Good Thing: Talk to yourself more than you listen to yourself. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/173

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

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