This week's Wayfinding Growth episode is all about the why, how, who of Great Customer Experience in/for your business.\nOur special guest for this week\u2019s journey is none other than Joey Coleman from joeycoleman.com.\nFirst off before we set sail, you should check out Joey\u2019s book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.\nNavigational Instruments\nJust like wayfinders have charts, compasses, and chronometers, we want you to have the right tools to navigate yourself & your team to success around customer experience.\nJoey\u2019s book, of course, is one of the tools you should check out!\nTwo big buckets of thought!\n8 phases your customer journey through\nAssess\nAdmit\nAffirm\nActivate\nAcclimate\nAccomplish\nAdopt\nAdvocate\n*** More Information ***\nWant to learn more about Impulse Creative?\nhttps://www.impulsecreative.com\nWant to learn more about HubSpot?\nhttps://www.impulsecreative.com/learn/hubspot\nWant an in-person HubSpot or Inbound workshop?\nhttps://www.impulsecreative.com/services/hubspot-workshops