Who Grew Your Cotton? Nishanth Chopra on Regenerative Agriculture - the New-Old Idea We Need Now

Published: Feb. 16, 2023, 12:41 p.m.

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No doubt you\\u2019ve heard the buzz about regenerative agriculture. But who\\u2019s actually putting it into practice for the textile sector? At the soil level? Brands can say they want it, regulators can try to incentivise it, chemical companies might resist it, but at the end of the day, it\\u2019s the grower who has to actually do it.


What\\u2019s it really like for a small-scale Indian cotton farmer trying to make a living? What challenges do they face? And what\\u2019s in it for them if they do decide to transition their fields and methods back to the old ways? Yes, the old ways... because, guess what - regenerative agriculture is not at new idea!


This week, Clare meets Nishanth Chopra, founder of Oshadi, a "seed to sew" fashion supply chain, contemporary womenswear brand, artisanal textile company and regenerative cotton farm in India.

This is a story about how the future of textiles and modern artisanship relies on learning lessons from the past. It\\u2019s also about one extraordinary young man\\u2019s drive to make a difference, and his galvanising tactics - let\\u2019s just say, he\\u2019s not someone willing to take no for an answer. Nishanth is proving that it can be done.


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