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Series 9 has landed! Our first guest is Cyrill Gutsch, the fascinating founder of Parley for the Oceans.

With his partner Lea Stepken, this NY-based designer and branding expert started his global environmental organisation in 2012, after bumping into Pamela Anderson at an art fair. Pammy was wearing a Sea Shepherd T-shirt, and when Cyrill asked her why, she told him Sea Shepherd\\u2019s activist-in-chief Paul Watson was in trouble - he\\u2019d been arrested in Frankfurt on an international warrant. Cyrill, being German, thought he might be able to help, and went to visit Watson in his lawyer\\u2019s office. There, he learned that Watson\\u2019s strife was a drop in the proverbial compared with what\'s happening to the oceans. Plastic pollution! Climate change! Overfishing! Could creativity be the super power needed to turn it around?

The rest, as they say is history. Cyrill decided to ditch his regular clients, and donate his time to just one: OUR OCEANS. Specifically, \\u201craising awareness for their beauty and fragility\\u201d and \\u201ccollaborating on projects [to] end their destruction.\\u201d

Over the years, such projects have included: working with Adidas to phase out single-use plastics; partnering with big-name visual artists on everything from underwater sculptures to sustainable surfboards; funding research into new materials; and setting up programs in schools. On a practical level, Parley\\u2019s work is just as likely to play out as beach cleanups in the Maldives as it is to be a new Dior bag. It\\u2019s all in the mix, to beat what Cyrill calls \\u201cour addiction\\u201d to virgin plastic.

Next on his To-Do List? Just a total materials revolution. \\u201cWe need to change the way we make stuff.\\u201d

Check out the shownotes on wardrobecrisis.com

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