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On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Carl J Cox, CEO and founder of 40 Strategy, to discuss the difference between being an entrepreneur and being a CEO. They dive into the importance of strategic planning and having a well-defined goal, as well as the need for adaptability when unexpected situations arise. They touch upon the issue of New Year\'s resolutions and how to avoid failure by having a destination mindset and working on goals incrementally. Carl shares his personal experience of starting a new business during COVID-19 and emphasizes the importance of focusing on creating real value in the world. Listeners can also learn more about Carl\'s CAPTAIN framework for strategic planning and business growth by visiting 40strategy.com.

ABOUT CARL

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. He is the host of the Measure Success Podcast, where he talks with top leaders about effective strategies that inspire success in business as well as their personal life. Carl is the author of Lost at CEO, An Entrepreneur\'s Guide to Strategy.

Carl serves on multiple boards and 40 Strategy donates 10% of their client net revenues towards charitable organizations. He is a certified Gallup Coach for CliftonStrengths. Early in his career, He was a CPA, earned at PricewaterhouseCoopers.

Carl has been married for over 25 years and they have four children. He coached youth football, basketball, and baseball for a combined 25 seasons. Carl enjoys playing golf and is currently training for the Boston Marathon. He resides in Northwest Oregon.

LINKS & RESOURCES

• Visit 40 Strategy\'s website
• Tune in to the Measure Success Podcast
• Pick up a copy of "Lost at CEO" on Amazon