468: The BEST way to identify the PERFECT lead magnet
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Choosing the right lead magnet is a VERY important aspect of your marketing as it's the front-end of your lead generation efforts, which kicks off your sales process. In today's episode we'll talk about how to identify the best potential lead magnet for your business so that it 1) attracts your ideal customers, but 2) sets you up for success in converting them into sales.
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