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In this episode you\'ll learn about the concept of the "multi-tiered product mix", or the bullseye. You\'ll learn exactly why dentists sell you cleanings up front, and how they turn customers who get cleanings into higher-paying, profit-generating customers over time. Brian also shares how his web design agency got people to go from paying them $500 for a website audit to $2K per month for ongoing SEO services.
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