003 John Tantillo Go Brand Yourself as a LEADER!
b'Our guest today is America\\u2019s Marketing Doctor\\u2013\\u2013Dr. John Tantillo.
You\\u2019ll see Dr. Tantillo frequently on television offering his expertise on FOX News, Cavuto and the French edition of 60 Minutes. He\\u2019s a prolific contributor to journals and periodicals all over the world and the Marketing Editor for Fridge Magazine.
He is also the author of \\u201cPeople Buy Brands, Not Companies\\u201d and is now doing workshops and seminars to help you\\u2013\\u2013 \\u201cGo Brand Yourself.\\u201d
And that\\u2019s what we\\u2019re talking about today.
Effective leaders must have the ability to attract WILLING followers\\u2013\\u2013and that means people must identify you as leader. Don\\u2019t leave this to chance.
Most effective leaders are constantly branding themselves\\u2013\\u2013whether they realize it or not. It\\u2019s about how you carry yourself, how you look\\u2013\\u2013what you say and most important\\u2013\\u2013how you say it.
There seems to be infinite choices for how a leader can brand oneself\\u2013\\u2013but each leader will establish a personal and readily identifiable brand\\u2013\\u2013and it must be a brand people can trust\\u2013\\u2013or you won\\u2019t be a leader for long.
Your brand is especially important if you are an aspiring leader. Do people recognize you as a leader? Are you actively creating a sincere impression that you are ready for greater opportunities?
You can Go Brand Yourself as a Leader\\u2013\\u2013let\\u2019s talk to Dr. John Tantillo and find out how\\u2026'