Caleb Troutt: When you realize you're going to die
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I was connected to Caleb through a mutual friend this year. I reached out to ask him to come on the show and took some time as he was and is in the midst of building his clothing brand, LIFTID. We finally got some time to sit down and get to know each other and what I heard was the confidence, compassion and overall desire to be the best he can be with the time he has on the planet. He dropped "at one point I realized, I was going to die" followed with if I don't start now then it will never happen.
With a background in fitness and personal training, Calebs earlier years were focused on working hard for his clients and the big box gym in Atlanta but the after hours were spent wasting time and making poor decisions. Upon moving down to Florida he always had a desire to be a creator and one day he made some comfortable tee shirts, got a foldable table and showed up to share his products with people in the community. From his genuine attitude and approachable demeanor people raved about his shirts and he found himself running through inventory quickly. He was onto something and kept going because he knows people buy on emotion. While his home doubles as his office he gave up his day job and dove headfirst into the business.\\xa0
Caleb shares that there is nothing really different about him or LIFTID. His goal is to make someones day better and add value to their lives. He keeps it super simple and is fulfilled by meeting new people and having others reach out for more gear. His goals include going The Olympia bodybuilding events and being able to share his product with everyone and anyone. If you are local please go check out what Caleb and LIFTID has to offer or check them out on instagram @liftid_apparel or @caleb.troutt. You can also visit their website at www.liftidapparel.com We hope you enjoy the show!