Why Conductor Bought Searchmetrics -- Seth Besmertnik // Conductor

Published: March 20, 2023, 1 p.m.

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Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Consolidation is a natural occurrence in all market categories, driven by the customers\' desire for greater efficiency in accomplishing more tasks with fewer resources. Conductor\\u2019s recent acquisition of Searchmetrics is a prime example of how companies are proactively adapting to these market forces by consolidating resources and pursuing strategic partnerships. Today, Seth discusses why Conductor bought Searchmetrics. Show Notes

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