Mastering the Algorithm by Understanding How Google Handles Search Queries --- Jordan Koene // Searchmetrics
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Episode Overview: Google\\u2019s rise to dominance in the global digital ad market is built on understanding what end users are trying to accomplish. Better known as user intent, Google\\u2019s ability to diagnose and parse informational, transactional and navigational queries is a key element of their search algorithms and our starting point for Algorithm Week. Show Notes
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