20/20 Vision: A Rise in Featured and Vertical Paid Elements - Jordan Koene // Searchmetrics
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Episode Overview: As Google moves to increase zero-click SEO positioning it\\u2019s also adding more vertical based paid ad elements, which raises an important question \\u2013 How will these changes affect brands and advertisers? Join Ben and Searchmetrics\\u2019 CEO Jordan as they continue 20/20 Vision Week discussing Google\\u2019s focus on increasing featured elements and analyzing how these changes will impact the search ecosystem and competitive landscape. Show Notes
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