163: Is Your Tone Influential?

Published: Oct. 20, 2020, 8:30 a.m.

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A few episodes ago, we talked about why it\\u2019s important to simplify your expertise so that people who don\\u2019t share your knowledge of a subject can care about what you have to say. In last week\\u2019s episode, I spoke with marketing consultant, Wes Gay, about practical steps that subject matter experts can take to cut the jargon and speak clearly so people will listen,

In continuing with this theme, I\\u2019m now discussing some mistakes experts make that end sabotaging their message by making other people feel dumb.

In this episode, I share how my 13-year-old daughter\\u2019s hatred for people who talk down to her because of her age is a perfect lesson in how to talk to your audience, how talking down to your audience is disrespectful to them, why you should use your \\u201cnormal\\u201d voice when talking to your audience, the reasons I sometimes don\\u2019t talk in my normal voice, why your tone is just as important as your words, and more.

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