The Insurtech Series: Where to Play with Marc Gruber, VP Innovation EPFL, Lausanne
b'We talk to Marc Gruber, Vice President Innovation at EPFL and Professor of Entrepreneurship, about innovation, entrepreneurship, implications for FinTech, InsurTech and incumbents. In their book Where to play, Marc Gruber, together with Sharon Tal, Professor of Entrepreneurship at Technion, Israel Institute of Technology, address the issue of the need of start-ups to get to the target market first vs. the reality that more than 70% of them end up pivoting anyway. How to pick the right arena/domain early on to make pivoting less costly and increase the chances of success? How does entrepreneurship differ in Europe vs. the US or Asia?'