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Building trust across cultures is a complex and difficult task that is critical to the success of a virtual team. Without a fundamental level of working trust between individuals and groups it is not possible to establish or maintain a high performing team.

There are several different ways in which individuals are culturally programmed to build trust, through transactional experiences, relationship building or through working with those who have a strong shared common interest or history. Each of these will readily understand how to build trust with like individuals but will struggle to do so with those who have a different culturally programmed way of building trust.

This article discusses both the differences between the different ways trust is built and offers some methods to build trust across cultures.

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