$70? Day 1 AAA Pricing Is Only The Start Of The Discussion (VL262)

Published: July 9, 2020, 6:30 p.m.

With 2K announcing a retail price point of $70 for its NBA2K series on Microsoft's Xbox Series X and Sony's PlayStation 5 (PS5), next generation gaming prices would appear to be looking at a pretty significant increase. But while, as Ars Technica explains, such an increase may be a long time in coming, there are a number of other factors to be considered. Supply and Demand curves regularly meet...in Virtual Legality. CHECK OUT THE VIDEO AT: https://youtu.be/yMh1fZTaiYk #2K #NextGen #AAA *** Discussed in this episode: "2K breaks gaming’s de facto $60 ceiling, asks $70 for next-gen NBA 2K21" Ars Technica - July 2, 2020 - Kyle Orland https://arstechnica.com/gaming/2020/07/will-nba-2k21s-70-price-set-a-new-next-gen-console-standard/ "The return of the $70 video game has been a long time coming" Ars Technica - July 9, 2020 - Kyle Orland https://arstechnica.com/gaming/2020/07/the-return-of-the-70-video-game-has-been-a-long-time-coming/ "I'm somewhat bemused at this being presented as a dichotomy." Tweet - July 9, 2020 - Richard Hoeg (@HoegLaw) https://twitter.com/HoegLaw/status/1281206521423069192 "Breakdown of U.S. computer and video game sales from 2009 to 2017, by delivery format" Statista (through 2018) https://www.statista.com/statistics/190225/digital-and-physical-game-sales-in-the-us-since-2009 "Millions of customers will now pay more for Netflix—here’s how much" Ars Technica - January 15, 2019 - Valentina Palladino https://arstechnica.com/gadgets/2019/01/netflix-issues-biggest-price-hike-yet-most-popular-plan-now-costs-13-monthly/ "AAA Video Games Can Drop From $60 to $30 in Just 1 Month" Deal News Website https://www.dealnews.com/features/AAA-Video-Games-Can-Drop-From-60-to-30-in-Just-1-Month/1284484.html "PlayStation Plus Free Games For July Available Today, With Two Bonuses" Forbes - July 7, 2020 - Dave Thier https://www.forbes.com/sites/davidthier/2020/07/07/playstation-plus-free-games-for-july-available-today-with-two-bonuses/#1a687c7d3544 *** "Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law). CHECK OUT THE REST OF VIRTUAL LEGALITY HERE: https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL. *** Twitter: @hoeglaw Web: hoeglaw.com Blog: hoeglaw.wordpress.com