Branding your band the correct way is INSANELY important.
This is something that if you don't take seriously it could actually backfire and hurt your band.
Clarity is the name of the game and if a potential fan is confused and they don't understand
- What you stand for
- What genre of music you play
- If they can relate to you
before you get on stage...you might have already lost them.
Your branding is the first thing a potential fan will see and judge you on it.
If your Instagram doesn't flow with your website or that your Spotify looks like a completely different band than from all of your other socials there is something wrong.
A potential fan should be able to look you up while they are in the line of the venue on Instagram/Facebook/Website/Twitter/Youtube and instantly relate to you and should be able to find EVERYTHING about your band instantly. Everything should be clean and clear from your
- Colors
- Font's
- Wording
- Logo
- Mission statement
- and more
So you stand out from the rest.
If you want people to treat you like your a Bigger band.
You need to act and look like a bigger band everywhere.
On stage
Off Stage
On all streaming plate forms
On your Website
...
If you wanna be a "Big Band" you need to put the work that the BIGGER BANDS put in.