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b'Erik is joined on this episode by Mike Duboe (@mduboe), investor at Greylock, Dan Hockenmaier (@danhockenmaier), of Basis One, and David Weinstein (@dw_stein), working on Special Projects at On Deck and TokenDaily.

They talk about\\u2026

* The history and different \\u201ceras\\u201d of growth as a standalone team.

* Why there\\u2019s been a shift in mindset towards growth teams, how they will change in the next 5-10 years, and why relentless optimization has backfired for some companies.

* Why you should think of user acquisition in terms of a loop rather than a funnel.

* Why onboarding is the point that determines whether a user will be retained or not.

* The fact that users acquired organically via word of mouth are much more likely to be retained than users that were acquired through paid channels.

* Why investors should ask themselves, \\u201cif you took away any non-organic acquisition, are you still excited about the business?\\u201d

* How to tell if a company\\u2019s growth is healthy and sustainable or not.

* Stories from the guests\\u2019 time working at Tilt, Thumbtack and Stitch Fix.

* The best structure for a growth team.

* Common misconceptions about growth.

Thanks for listening \\u2014 if you like what you hear, please review us on your favorite podcast platform.

Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.

Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Colin Campbell is our audio engineer and the show is produced by Brett Bolkowy.'