29: #29 Lisa Utzschneider, Integral Ad Science
b"
This week's episode features Lisa Utzschneider, CEO at Integral Ad Science, a company that has been an industry leader on brand safety and fraud detection for some time now, but recently moved into CTV ad tech with the acquisition of Publica for $220 million.\\xa0
\\n
\\nLisa joins Vincent Flood, VideoWeek's Editor-in-Chief, to discuss the acquisition, whether we're winning the war against fraud, brand safety on the social platforms, and her advice to people in the industry about how they can make a meaningful impact at their companies.\\xa0
"
\\n
\\nLisa joins Vincent Flood, VideoWeek's Editor-in-Chief, to discuss the acquisition, whether we're winning the war against fraud, brand safety on the social platforms, and her advice to people in the industry about how they can make a meaningful impact at their companies.\\xa0