Video Marketing Shorts #12 - Making B2B Videos Both Personable & Interesting
b"Video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. After all, videos are targeted to people, even if they are working in a professional capacity.\\n\\nHere's an excerpt from a conversation with Linda West, Director of Digital Marketing at Act-On and a leading voice in the video marketing revolution."