#111 It Took Six Companies to Figure it Out, but Now He's Got it - Keith Pape, Yellow Pike Media
Growing up a self-proclaimed “old school knucklehead” who loved the spectrum from cowboy John Wayne to the see-the-world “Stripes” movie, Keith Pape went into the military not really knowing what to expect. But he know all along he was not ready for more school after high school and wanted the military badly. He convinced his parents it would save them college tuition and whether they believed him or not, they signed the papers. He joined the Army delayed entry and served through the end of the cold war and one tour in Iraq during Desert Storm. Keith was a 19 Delta Cavalry Scout, a combination of armor and reconnaissance. Keith’s takeaway from the Army? “Everybody should do a little of it”. The maturity and learning to operate on your own with a fair amount of autonomy were lessons Keith feels would do every young person a world of good. He is absolutely convinced he never would have gone to college and finished, never stayed straight and would not own a business today if not for the discipline and confidence instilled in him by the military. The rough patches and the deployment were events that convinced him he could handle anything. Upon completing his duty, Keith had no idea what to study in college but he got great advice from relatives: Go to junior college first. It gave him a chance to survey a lot of subjects and it was cheap compared to a four-year degree so it did not use up all his GI Bill benefits. He got great guidance from a couple of his professors who wound up being his mentors. One in particular turned on the light for Keith. She told him the future was the fusion of business and computers. She urged him to take the business route with as much technology as he could grab along the way. Tech came easy for Keith and he loved the business side, especially the human interaction. At a consulting job where his boss got fired during the dotcom meltdown, the entrepreneurial jet kicked in. He saw the problems that people created and how short sighted they were and he knew he could do a better job. So he kept the people he had worked with together and started his own shop. Luckily, he had a supportive spouse who asked all the tough questions and that helped get his first business off on the right foot. Another dotcom stock crash put Keith out on the hunt for his next business and along the way being an employee and an owner, the lessons of success and failure have really rounded out his skills. Now with Yellow Pike Media, Keith and team deliver multiple angles of public relations, influencer introductions and production. It’s a dynamic team that reflects Keith’s love for people and an energy to build. Veteran Founder Podcast with your hosts Josh Carter and Cynthia Kao We record the Veteran Founder Podcast inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland. Audio engineer, mixer and podcast editor is Allon Beausoleil Show logo was designed by Carolyn Main Website was designed by Cameron Grimes Production assistant is Chelsea Lancaster Theme music: Artist: Tipsy Track: Kadonka Album: Buzzz Courtesy of Ipecac Records 10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes