Over the years, the advertising award show etiquette has changed, massively. The overall essence of celebrating great work still remains, but the awards have started to take on a life of their own. Agencies now employ entire teams for award submissions and there\u2019s a burgeoning case study video business that\u2019s constantly on the rise. Is having a list of awards on your agency\u2019s website making a significant difference these days? Does knowing someone has won an award change perception? Are advertising awards worth the hustle? https://bit.ly/2wXlaph