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How many times do you get asked, \\u201cWhat do you do?\\u201d  How do you answer? Before Clay Hebert, I try to use a title, like Sales VP or Instructor. Maybe a sentence or two about the particulars of the job or the industry. The trouble is you are fishing in the dark if you don\\u2019t know what the other person is interested in.  Why are they asking you? It might be just so they can say what they do; it might be just small talk to break the ice and start a conversation.  Or it might be genuine interest in what you do -- probably not, but it is possible.

Clay\\u2019s formula is easy enough. Here\\u2019s it is:

I (blank) people to (blank).

For example, I teach people to fish.

or I help people fly.

The goal is to be interesting, maybe a little mysterious or intriguing. The goal isn\\u2019t to be informative and complete. It\\u2019s not a job interview. It\\u2019s a social interaction.