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\\u201cThe greatest discovery of any generation is that a human can alter his life by altering his attitude.\\u201dWilliam James

Attitude is a choice. Attitude takes practice. Start to think about all you have to be grateful for and your attitude can improve.

How close is attitude to belief? I mean unless you are a fake person you must believe there\\u2019s a reason for a good attitude. You must believe in the possibility of improvement. I know my attitude can impact my performance. I know that if I have a better attitude the chances of winning go up. I also know my mental attitude follows my physical attitude, so it\\u2019s important to hold yourself correctly, stand straight, sit up, look ahead. Have you tried the superhero pose? Stand for 2 minutes with your hands on your hips and your chin out. Look like a superhero with a cape. Your attitude will begin to match your stance. Your blood chemistry will actually change to match.

I\\u2019m a fan of the movie, Matrix (at least the first one). Morpheus from Matrix has a great view of attitude, "Do you believe that my being stronger or faster has anything to do with my muscles, in this place?" Paraphrasing Morpheus, "Do you believe that you sounding like typical, callous, inattentive salesperson has anything to do with the car you are selling?"

I think it was Zig Ziglar that taught me selling is a transfer of emotion not information. In order to be contagious, you must infect yourself first. You must believe your offer is genuinely good for the person. You must believe the person you are going to talk to will be better off if they buy what you are selling.

Think of the scene from Groundhog Day where Phil runs into Ned, an insurance salesman. Ned is over the top. He\'s everything we hate about sales. I love the scene and sadly it isn\'t completely fiction. Again, thinking of the Matrix movie, "Do you believe it has anything to do with the insurance you are selling?"

My Dad died when I was 6, and the small life insurance policy saved us, and I sure do wish a better salesperson would have met my parents and got them better coverage.

I live in a house built in the 20\'s and the original garage had to be somewhere close to the same time frame. It had seen better days. We had a snowstorm last spring that caved in the roof. I was about the replace the garage when someone mentioned it might be under insurance. I called and we have replacement insurance. Great! When the insurance adjuster told me you can\'t replace the roof until code upgrades were done, I thought that made sense. Can\'t put lipstick on a pig, so I asked for quotes. He called back asking if I knew we had code upgrade insurance -- and a premium rider to double the benefit. I did not and was pleased to be educated. We ended up getting the brand-new garage because we had known a salesperson about 15 years ago that listened to us and sold us all the insurance we might ever need.

There are so many bad examples in sales it isn\'t really worth reviewing, but life is about growth, and sales is the engine that drives growth. Salespeople are the economy\\u2019s first responders. Believe in your product or service. Understand how it makes your clients lives better. Always remember it\'s got nothing to do with the product you are selling. It\'s all you.