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Welcome is a well-known manager in the agriculture industry where he has specialized in building new growth businesses. He grew up selling fruit at his family\\u2019s fruit stand and in high school started his own lawn mowing company that grew to over 100 clients a week. After attending business school at BYU and the University of Chicago for an MBA, Welcome went on to work in business development for Dole Food Company where he was on the team that launched packaged salads, baby peeled carrots and several new fresh produce items. He later became President and CEO of the Washington Apple Commission where he helped launch fresh-cut apples. He helped start the largest marketing agency of fresh apples and cherries and is still associated with that company and its transition to fifth-generation prosperity.

He took a five-year hiatus to head a global division for Dow Chemical where his team tripled that business.  He has been called one of the best business analysts in the produce industry and has been a keynote speaker at dozens of conferences.  Welcome has traveled globally for decades, working in over 50 countries and nearly every state in the U.S. He has been a board member for several charities, industry organizations and businesses, including one charity that grants 400 college scholarships per year.  He also served on the admissions committee for the University of Chicago Graduate School of Business for nine years.

In this episode, Welcome describes his unique path in the agriculture industry and several individuals who took the time to smooth out his rough edges and polish him as a professional.