In Jip Yang - Managing the worlds best selling brand of spirits
b'In Jip Yang goes in depth on building long term international business partnerships.\\n\\nAccording to the New York times bestseller, The Drunken Botanist. \\u201cMore Jinro soju is sold each year than all Smirnoff vodka, Bacardi Rum and Johnnie Walker Whisky combined.\\u201d In this interview we hear how Hite-Jinro built this powerhouse brand. Plus, we dig in to the subtleties of working with international partners, how Mr. Yang negotiated a hedged foreign exchange strategy and details as granular as successful product labeling.\\n\\nThe interviewer is Richard Drobnick, Director of the USC IBEAR MBA Program.'