Podcasts Business Up Next In Commerce How Discovery, Inc. Builds Audiences and Creates Personalized Shopping Experiences Across Their Many Brands like Travel Channel, HGTV, Food Network and TLC

How Discovery, Inc. Builds Audiences and Creates Personalized Shopping Experiences Across Their Many Brands like Travel Channel, HGTV, Food Network and TLC

Published: Dec. 3, 2020, 8 a.m.

b'Chris Mainenti, the Director of Commerce Strategy at Discovery, Inc., discusses audience development, data optimization, the future of universal add-to-cart integrations, and lessons learned from their many brands like Travel Channel, HGTV, Food Network and TLC.\\n\\nUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce'