022: Why Product Knowledge will Make or Break a Sale

Published: Aug. 31, 2020, noon

b'

It is crucial for us as bridal experts to respect the process and be the professional a bride needs to make her purchase as smooth and enjoyable as possible. It is our responsibility as the expert to educate our brides. In order to properly educate our brides we need to be properly educated ourselves. Sarah talks about product knowledge and the important items to know before you walk into an appointment. 

'