Will beacons make department stores into mobile ad networks?
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\\n\\nWe\'ve all been focusing on beacons as a way to help retailers reach and sell to the customers that are floating around inside their stores. We\'ve thought of beacons as a way to draw trafic from window displays to the cash register. We\'ve thought of beacons as primarily a push game to help retailers increase basket size. Perhaps we\'ve been thinking of beacons the wrong way.
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\\n\\n\\nSwirl, the beacon company that Lord & Taylor and HBC have hitched with is thinking of beacons in a whole different way and Chuck highlights why this is so significant to large retailers going forward. Hint: It rhymes with "shmu fevenrue".
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