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\\n\\nThe goal of every app developer is to attract as many users as possible to their app. Which is why it\'s really important to explore - and enjoy the benefits of alternative app stores if you have an Android app. Why? Because - although the majority of app developers may view placement in Google Play as the best way to achieve mass market reach and distribution for their Android apps, the numbers \\u2014 and news \\u2014 tell a different story. The raft of companies out there running app stores as a huge part of their wider business strategy \\u2014 from Amazon to Yandex, and Samsung to China\'s counterpart to Google, Baidu \\u2014 should send a clear message to app developers that it is crucial to cast a wide net and think globally.

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\\n\\nThis episode highlights the reasons why it thinking beyond the borders of "mainstream" app stores is imperative and one of the most important strategies you can follow.