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Here\'s a first after 561 previous episodes: I\'ve never interviewed anyone that has replaced a startup founder within the same company. I have had a few repeat guests but they are still the guys running the show or, in some cases, running a new show. This time around that isn\'t the case. The company is the same but the guy running it isn\'t.

The "guy" in question is Loren Hillberg and the company in question is Thinknear - the company previously started, run and sold to Telenav by Eli Portnoy (now co-founder of Sense360).

So, this is a unique episode as is a good portion of the content. We do dive into the quarterly Location Score Index report that Thinknear releases identifying the accuracy of location-based ad inventory (SO important). We do pontificate on the relevance of search and the impact that relevance, context and location will have on the way we "find" things. We do look at trends that are affecting location based marketing. We do talk about the history of the company (Loren was on the acquiring side with Telenav when they bought Thinknear). Where it is unique is when we talk about the transition from advisor to President and GM and Loren\'s first 120 days in the role.

This is a very candid snapshot of a company growing in size and importance in our industry.

Full show notes can be found here.