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If you ask every smartphone user on the planet if they\'ve played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they\'ve paid for a game on their phone and the number shrinks. If you ask those same people what game they\'ve paid for there will be a handful of household names that will emerge - we\'ll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report.
\\n\\nChuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards - should you succeed - are beyond imagine.
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