Leading retailers say the mobile experience trumps the technology
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At the recent OMMA conference at SXSW a distinct trend emerged from the leading thinkers and practitioners of mobile tech in retail - the experience of their customers trumps the use of technology. This is welcome news as most are leading with technology and then figuring out a way for it to fit in their customer\'s lives. Chuck highlights what Lowe\'s and Alex & Ani are doing to use mobile to connect with their customers. These are great lessons as both companies are on the forefront of mobile strategy for retail.
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