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Here\'s the hard truth: Relying on any app store as the platform to create awareness for your mobile business is crazy. It\'s a dog fight and the only ones winning these days are the ones that can afford to lose for a long time before they win. Have no fear, there are strategies that are detailed in this episode that will help you overcome this huge challenge. They aren\'t magic potions, they do take a tremendous amount of effort and the are deliberate in nature and require consistent evaluation. Sound good? Then dig in.

Alex Austin started a photo book company that, by all accounts, was succeeding. They managed to get featured on both major app stores at the same time, were being downloaded 1000\'s of times per day and were even processing tens of thousands of orders. Then, they weren\'t featured and much of that went away. This led his team down a path that brought them to their current incarnation. They sold the photo book company, raised $18 million and now help app developers with contextual linking to help them grow their businesses without a reliance on any app store.

This episode is so full of great ideas and case studies about mobile growth that if you don\'t listen to it, you will certainly fail.

Full show notes can be found here.