How FUZdesigns Kickstarted their way to over $1.2 million in pre-orders - with co-founder Cameron Gibbs

Published: Dec. 3, 2014, 1:12 p.m.

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How FUZdesigns Kickstarted their way to over $1.2 million in pre-orders - with co-founder Cameron Gibbs

\\n\\nTo succeed with one product on Kickstarter is a challenge but to do it twice is pretty rare - especially if it is two different products. What about 4 times? We\'ve seen many companies bring a second or third version of a successfully crowdsourced project back for a second iteration but our guest today built 4 separate mobile products through Kickstarter within a year.

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\\n\\nCameron Gibbs is the co-founder of FUZdesigns, makers of the EverDock, the beautiful Kickstarter-funded iPhone dock, and the Noke, the Kickstarter-funded bluetooth lock - plus two other smaller projects. We discuss these successes, the inspiration behind the products, the struggle with pricing, the challenges of designing and producing high-quality products overseas, how they decide to build products, the challenges of becoming a hardware AND a software company and even how they managed to raise over $1.2 million in pre-orders within a year.

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\\n\\nFull show notes can be found here.

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