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\\n\\nWelcome to episode #204. On the show: SideSwipe\'s gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico\'s embraces RFID; Loopd brings beacons to conferences; Lufthansa\'s augmented premium seats; Yondr\'s phone-free zones; Ikea\'s motivational mirror. Plus, what happened to Hailo and why RFID in a world of beacons.