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\\n\\nBeacons: We\'ve heard about them as big companies like Apple and Major League Baseball and Macy\'s roll them out across the country but sometimes it\'s hard to understand what the impact will be on smaller, more local, businesses. There is nothing more local - or competitive - than restaurants and one Austin-based company thinks beacons can help retain customers by enhancing service with beacons.

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\\n\\nThe company is Mahana and the co-founders Bryan Menell and Richard Bagdonas have been quick to adapt beacons to augment the restaurant experience. It starts with a simple pain felt by all of us when we go to a restaurant - the dreaded wait time - and then quickly escalates to building a deeper, more engaging, transferable, relationship with the patron.

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\\n\\nThe restaurant is a great learning environment for everyone interested in integrating beacons into their business. You\'ll see in this episode that many of the challenges that Bryan and Richard have overcome are the same ones across industry. You will also see the true, subtle power (when done properly) of transformation beacons will bring to all industries - just let your imagination roam.

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\\n\\nBryan and Richard are open about the challenges they\'ve had implementing and selling beacons to their customers - many of which are inherent of being in the first wave of a movement. You\'ll hear how they dealt with power issues, how they brought it into an existing process, how they sell to restaurants, how they plan to scale, how they raised a seed round, why they focused on restaurants, how they are dealing with app discovery and how they market their product. We also spend some time speculating about the future of the service industry in a beacon-laden world.

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\\n\\nFull show notes can be found here: http://untether.tv/2014/ep-510-how-beacons-bring-service-back-in-to-focus-with-mahana-co-founders-bryan-menell-and-richard-bagdonas/