548: The Third Door mit Alex Banayan

Published: July 7, 2021, 2 a.m.

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Willkommen zu Unternehmerwissen in 15 Minuten.
Das ist Folge 548 mit dem internationalem Bestsellerautor Alexander Banayan
Mein Name ist Rayk Hahne, Profisportler und Unternehmensberater.
Jede Woche bekommst Du eine sofort anwendbare Trainingseinheit, damit Du als Unternehmer noch besser wirst.
Danke, dass Du Die Zeit mit mir verbringst. Lass uns mit dem Training beginnen.

Wenn Dir die Folge gef\\xe4llt teile Sie mit Deinen Freunden unter dem Link raykhahne.de/548.
In der heutigen Folge geht es um, The Third Door

Welche 3 wichtigen Punkte kannst Du Dir aus dem heutigen Training mitnehmen?

  1. Warum Erfolg eine Hintert\\xfcr hat.
  2. Wie Du das Spiel spielen musst.
  3. Welches Erfolgsgeheimnis die ganz Gro\\xdfen verbindet.

Du kennst sicher jemanden f\\xfcr den diese Folge unglaublich wertvoll ist. Teile sie und hilf auch anderen Unternehmern ihre Herausforderungen zu \\xfcberwinden. Der Link ist \\xa0raykhahne.de/548.

Bevor wir gleich mit der Folge starten, habe ich noch eine Empfehlung f\\xfcr Dich.

Diesmal in eigener Sache.

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Viel Erfolg.

Rayk: Welcome, Alex Banaian.
Are you ready for today\\u2019s training session.

Alexander: I\\u2019m ready man. Let\\u2019s do this.

Rayk: So let\\u2019s step right into it. So first of all, please give me three things about you in terms of your profession, your past and something private.

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Alexander:
1. I\\u2019m the author of the book \\u201cThe Third Door\\u201d.
2. I spent ten years studying the world\\u2019s most successful people.
3. When I was a little kid I was so terrified by almost everything.

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Rayk:
Your special expertise is interviewing the best of the best. Can you give me a little glimpse of your new book? What\\u2019s the name and what could we expect from it?

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Alexander:
So the book is called \\u201cThe Third Door\\u201d and it\\u2019s about my seven year journey tracking down some of the world\\u2019s most successful entrepreneurs and figuring out how they launched their careers and achieved their success. I spoke to Bill Gates, I also spoke with the co-founder of Apple, Steve Wozniak. You know, the whole spectrum of entrepreneurs. And one of the things that I learned: every single one of these people treated life and business and success the exact same way. There\\u2019re always three ways in. So there\\u2019s the first door, the main entrance where the line curves around the block, where ninety-nine percent of people wait around hoping to get in. The second door is the VIP entrance, where the billionaires and celebrities go through. And society has this way of making us feel like those are the only two ways in you either wait your turn or you\\u2019re born into it. But what I\\u2019ve learned is that there\\u2019s always, always the third door. Bang on the door a hundred times, crack open the window, go to the kitchen, there\\u2019s always a way in. That doesn\\u2019t matter if that\\u2019s how Bill Gates on his first piece of software or how Steven Spielberg became the youngest director in Hollywood history, they all took the third door. And that is the heart of this book.

Rayk:
So please let me know, what was your world championship? What was your biggest challenge and how did you overcome it?

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Alexander:
You know, there was a lot of struggle on this journey. You know, I started this journey when I was 18 years old. In the very beginning I didn\\u2019t have any money to fund this journey. So what I ended up having to do, I had no money, but I had this dream. So I decided to do something very logical. I decided to go on a game show in America to win some money. The biggest game show in American history is called \\u201cThe Price is Right\\u201d. And I never seen a full episode of the show before, but I ended up pulling an all-nighter to study how the show worked. And I hacked the game show. I ended up winning the whole grand prize. I want a sailboat on the show. I sold the sailboat and I used that money to fund my adventure to go learn from the world\\u2019s most successful entrepreneurs.

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Rayk:
How did you take your own advice from all these great mentors? What was your biggest learning on your journey from the last 10 years? And especially from the last seven years. What was your biggest learning?

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Alexander:
So I had to find my own third doors. And what I\\u2019ve learned is that there\\u2019s a single reason most people don\\u2019t achieve their dreams. The main reason and when you think of the third door analogy, the biggest reason is most people are too afraid to leave the line for the first door. That\\u2019s where a lot of people have their jobs and make money. And, you know, the sidewalk is nice and clean and there\\u2019re streetlights. You know, everything\\u2019s more comfortable there, but it is impossible to go out and find your third door if you\\u2019re still standing in line for the first one.

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Rayk:
Amazing. And maybe you could give us an idea how you did it?

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Alexander:
You know, the biggest, biggest way that I was able to get the interviews for the book. So every situation was different. The biggest thing I\\u2019ve learned for myself is that sometimes the craziest ideas are actually the most reasonable. Because what ends up happening is, if you think about it, everyone, again going back to the third door analogy, everyone\\u2019s competing for the same reasonable approach. And if everyone\\u2019s trying to do the same reasonable approach, then it\\u2019s overcrowded. And the same is true. If you\\u2019re marketing your product right or if you\\u2019re launching a new startup, if you\\u2019re doing it the way everyone else is doing it, you just seem like everybody else. And sometimes the crazier, more wild, creative third door ideas are the most obvious and the ones that work the best. So the key here is that the bigger the swing, the more you try. Yes, you\\u2019re going to succeed and yes, you\\u2019re going to fail. But that\\u2019s the point, because the opposite of success is not failure. The opposite of success is not trying.

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Rayk:
So where could we find this book? What was the one thing in mind that we should focus on while reading it?

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Alexander:
The third door is an adventure story where you\\u2019re learning along the way. So if people are in the mood for a fun book to also teach them about success and entrepreneurship, that\\u2019s this kind of book. Number two is, I believe in mentorship. Having someone who has achieved and succeeded helping guide your journey in the third door is in a way your way to get mentored by Bill Gates, by Steve Wozniak, by Larry King, by Steven Spielberg, and hear their stories and hear their advice for you to achieve your goals.

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Rayk:
Perfect. OK, and we can find it, I guess, also on your homepage. Maybe you can give us a link where to find this book.

Alexander:
So it\\u2019s in bookstores in Germany. It\\u2019s obviously on online books retailers, it\\u2019s available as ebook. So it\\u2019s out everywhere in German.

Rayk:
Thank you very much for your time and we\\u2019ll say goodbye.
So thank you very much.

Alexander:
Thank you. Cheers.

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