How to be indistractible | Nir Eyal | Unstoppable #106
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With addictive technologies and lowering attention spans, being able to avoid distraction is the skill of the century. Just imagine how much time you would save and how many things you could get done if you were completely 'indistractible'.
Behavioural designer Nir Eyal joins us in this week's Unstoppable podcast to teach you how to form good habits and how to break bad ones - so that you can get your time back.
Nir has taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design and is the author of 'Hooked: How to Build Habit-Forming Products' and 'Indistractable: How to Control Your Attention and Choose Your Life'
TIME STAMPS
00:00 - The power of habits
05:50 - Why Facebook is so addictive
11:11 - What\\u2019s required to form a habit?
13:30 - Why Facebook could disappear
15:38 - The 2 types of manipulation
19:34 - How to become \\u2018indistractible\\u2019 in 4 steps
27:40 - The 3 different types of packs
33:12 - The importance of community in developing a habit and the 3 types of variable rewards
34:50 - Why the skill of the century is to be \\u2018indistractable\\u2019