CTV mini-series: The Buyer Perspective
In the second episode of our CTV mini-series, we spoke with 3 buy-side industry experts: Brett Poole, Finecast, Jazz Argüelles and Adolfo Lopez, Matterkind Mexico and Melinda Clow, OMG UK, on the current state of the CTV landscape across the globe. We get into the main objectives of CTV investment, what they think the key drivers are that will lead to more advertisers investing in CTV this year, and much much more.