471. Phillip Morgan on The Expertise Incubator
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Phillip Morgan has helped thousands of consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success. He has recently published his book, The Positioning Manual for Indie Consultants, and in today\\u2019s episode, he talks about his expertise incubator, his book, and setting up a thought leadership program. You can learn more from Phillip\\u2019s book, and the 10-part email course.\\xa0
Key points include:
- 03:01: Examples of small scale research
- 06:52: Examples of projects in the program
- 13:02: The platformer advantage
- 21:51: Earning visibility without a platform
Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.