36. Ahmad Munawar shares five steps to build your marketing plan
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Our guest today is Ahmad Munawar, who helps boutique professional services firms build actionable marketing plans that generate more leads so they can win more business.
He\\u2019s got a podcast that I encourage you to check out called \\u201cForecast \\u2013 Marketing for Boutique Professional Services & Consulting Firms\\u201d
He\\u2019s also got a free video course on lead generation that you can take at fiveleadgen.com
In our discussion, Ahmad walks me through the five steps that he suggests we take to build a marketing plan, namely: identifying our target market; developing our positioning; establishing what solution we\\u2019ll offer; building a marketing funnel; and creating an action plan.
While those may sound like phases that our common to any marketing plan, we dive into what each step means for a boutique consulting firm.
You can learn more about Ahmad\\u2019s firm at boutiquegrowth.com
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