36. Ahmad Munawar shares five steps to build your marketing plan
Our guest today is Ahmad Munawar, who helps boutique professional services firms build actionable marketing plans that generate more leads so they can win more business.
He\u2019s got a podcast that I encourage you to check out called \u201cForecast \u2013 Marketing for Boutique Professional Services & Consulting Firms\u201d
He\u2019s also got a free video course on lead generation that you can take at fiveleadgen.com
In our discussion, Ahmad walks me through the five steps that he suggests we take to build a marketing plan, namely: identifying our target market; developing our positioning; establishing what solution we\u2019ll offer; building a marketing funnel; and creating an action plan.
While those may sound like phases that our common to any marketing plan, we dive into what each step means for a boutique consulting firm.
You can learn more about Ahmad\u2019s firm at boutiquegrowth.com