The Physical Product Component to Alpha Underdog with Callye Keen
b'
Is your brand tangible for your consumer? Are they able to connect with your company through a physical product?
Callye Keen is the Chief Business Officer at K-Form, a product coach and serial. Callye also is the host of the End Hype podcast, where he breaks down how to transform a product idea into a business reality. He works with entrepreneurs day in and day out to help brands evolve and creating physical products to use as consumer engagement tools. His goal is to help companies grow with his unique strategies, innovative designs, and manufacturing expertise.\\xa0\\xa0\\xa0
On this episode of Underdog Empowerment, Callye and Zach break down the benefits of pairing a tangible product to an idea. Callye also stresses the importance of understanding your existing audience before you attempt to grow your brand in a specific direction. Listen in for an episode that will get your brand\\u2019s image back in focus.\\xa0