Create a Straight and Simple Path

Published: Jan. 14, 2021, 5 p.m.

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As business owners and marketers, we sometimes feel we need to overdeliver to our prospects and customers. That's not always a bad thing, but sometimes it can create overwhelm and prevent progress. We discuss in this episode, and why straight and simple generally works best, even if it doesn't 'feel' like the best thing. 

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