Be Polarizing in Your Marketing
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It's a very hard thing to do, but being polarizing in your marketing can also be one of the most rewarding. You see this in politics, where one candidate completely repels one segment of a population, but creates a rabid fan base from another segment. While you won't want to go this extreme in your business, there ARE benefits to repelling the people that aren't ideal customers, and attracting those who are. We discuss in this episode.
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