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Get all links mentioned in the episode here: http://bit.ly/125zoedemkiw

Skip through the episode:
00:46 - Introduction
03:50 - Ukrainian background
08:46 - Childhood memories & nostalgia
15:02 - Lessons learnt from her father
19:10 - Early days, Project Runway
21:11 - White Suede, Visual Merchandising
23:30 - How her love of baking began
28:40 - Baking trends
32:09 - Living in New York, Satin Ice
35:55 - Tough times, Anxiety
43:40 - Negative feedback loops
45:54 - Advice to those with anxiety & depression
49:14 - Dealing with grief & her father\\u2019s passing
53:40 - Bake Me Cake Me
55:39 - First ever client
59:03 - Growing her Instagram community
01:05:22 - Steph Claire Smith & bridal cookies
01:07:21 - Scaling the business
01:15:18 - Meeting fans
01:16:42 - Staying true and authentic
01:22:04 - Reality TV and nostalgia
01:23:54 - Biscuits honouring her dad
01:25:50 - The Founder and persistence
01:27:33 - Bladder Cancer Australia
01:37:59 - A day in the life of Zoe
01:42:05 - Best purchase under $200
01:45:37 - A movie she recommends

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