Matt Keon of GenieUs

Published: Feb. 23, 2021, 7 a.m.

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Get all the links mentioned in the episode here: bit.ly/206-mattkeon

Skip through the episode:\\xa0

(00:04) - Welcome to Uncommon

(00:22) - Guest introduction

(00:28) - Icebreaker

(01:30) - Childhood aspirations & influences

(04:10) - Starting in adland

(06:39) - Key principles from advertising

(10:10) - The strategy in genomics

(13:42) - Genomics: background & industry issues

(21:08) - GenieUs: why motor neuron diseases?

(24:23) - GenieUs\' focus

(30:14) - Why research deadends are good

(34:14) - How GenieUs uses AI

(37:54) - Industry material backorder issue

(39:30) - GenieUs: funding & forging a way

(43:56) - Lessons from team members

(46:15) - Genomics: an outsider looking in

(48:26) - Tech companies entering health

(49:41) - Matt\\u2019s ideal question

(52:52) - Morning & evening routine

(53:46) - Best purchase under $200

(55:31) - Book recommendations



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