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Get all the links mentioned in the episode here: bit.ly/206-mattkeon
Skip through the episode:\\xa0
(00:04) - Welcome to Uncommon
(00:22) - Guest introduction
(00:28) - Icebreaker
(01:30) - Childhood aspirations & influences
(04:10) - Starting in adland
(06:39) - Key principles from advertising
(10:10) - The strategy in genomics
(13:42) - Genomics: background & industry issues
(21:08) - GenieUs: why motor neuron diseases?
(24:23) - GenieUs\' focus
(30:14) - Why research deadends are good
(34:14) - How GenieUs uses AI
(37:54) - Industry material backorder issue
(39:30) - GenieUs: funding & forging a way
(43:56) - Lessons from team members
(46:15) - Genomics: an outsider looking in
(48:26) - Tech companies entering health
(49:41) - Matt\\u2019s ideal question
(52:52) - Morning & evening routine
(53:46) - Best purchase under $200
(55:31) - Book recommendations
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