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b"Here\\u2019s the second interview in the history of UnCommie Goods, with a long time personal friend of mine, and founder/CEO of Wild Bar, Jason Cook. I learned a lot and I think many of you will enjoy his story of how he brought this product to market, despite the odds stacked against him.\\nWild Bars are delicious, and I know you\\u2019ll enjoy them and feel great after you have one. You will also enjoy this great interview.\\nRead on below, or listen to the show to learn how to enter the\\xa0 giveaway contest sponsored by me!\\nYes, I love Wild Bars and am excited to personally supply the prize.\\nYou can find Wild Bar at\\nWildbar.co, that\\u2019s right, dot co.\\nTwitter at www.twitter.com/wildbarco and\\nInstagram: https://www.instagram.com/wildbarco/\\n\\n Why Transparency is important to me, and the UnCommie Way.\\n\\n The problem with most protein or energy bars - The Mystery Ingredients, it's like sludge. You don't really know what you're eating.\\n\\n How a back problem was cured with Crossfit. In turn, to be a successful CrossFitter, you need the right fuel, aka nutrition.\\n\\n The origins of the Wild Bar - Jason dealing with the hassle of meal prepping led to the need for healthy, grab and go snacks to fuel intense workouts.\\n\\n Onerous FDA regulations led to pivoting away from a meat-based bar to another wonder nutrient that is the main Wild Bar ingredient\\n\\n How the Wild Bar is like a work of art.\\n\\n The origin of their tagline \\u201cEat Instinctually\\u201d\\n\\n TradeMark disputes marked the biggest challenges in the beginning.\\n\\n It\\u2019s really difficult to find a supplier willing to do\\xa0 small runs when you\\u2019re starting out. This was the same experience in episode 21, Here Comes the Spider Chalk\\xa0\\n\\n\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0Suppliers and vendors asked for a ridiculous amount for whatever you want to order. In this case, packaging and wrappers. \\xa0 I think this is one \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0the \\xa0biggest challenges for a new company to make a product. Potential vendors will want you to buy 100,000 units instead of a few hundred. How is one supposed to start out with a limited budget?\\xa0You really will need to search far and wide to find a source that will work with you.\\n\\n Is there collusion between the large protein/fitness bar brands to keep out the little guy?\\n\\n The Pandemic hits, and Jason can\\u2019t use one of his biggest strengths, his ability to sell in person. \\xa0He pivots to digital and direct marketing.\\n\\n The importance of DIY and sharing that a product is made with love, and using top quality ingredients.\\xa0 This is a passion business, and integrity is key to persevere when \\xa0times are tough.\\xa0Do you believe in your product? Then you won't give up.\\n\\n\\nThe giveaway:\\nWinner gets their choice of a box of the following flavors, Cherry, Blueberry, or Pineapple.\\nHow to enter:\\nPlease do the following by March 1, 2021 to enter the giveaway:\\n1) Go to Apple podcasts app and find UnCommie Goods.\\n2) Give UnCommie Goods a five star rating\\n3) Write up a review,, saying why you like this show,\\n4) Take a screenshot of the Review, and email it with subject \\u201cWild Bar to hello@uncommiegoods.com and I\\u2019ll enter you in the contest.\\nI\\u2019ll announce the winner shortly after on the show!\\nYou can reach me at hello@uncommiegoods.com, my website at www.uncommiegoods.com\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/lars207/message"